Market Entry Strategy
We assist your company in developing a market entry strategy that will bring out the competitive advantage of your products and services in the market. By using the market intelligence from our earlier research together with an assessment of your company we can prepare in the best possible way to maximize the potential of the market entry.
Steps of preparation:
1Competitive differentiation
Comparisons against the competition in the market are made to find your key differentiators.
2Distribution channel evaluation
We make evaluations of the available distribution channels while considering your target market before selecting the most suitable channel to enter.
3Marketing material
We advise on what marketing material is most suitable for the intended market and audience.
4Creation of value proposition
Together we produce a clear and concise message of your value proposition which highlights your competitive advantage in the market.