Business Development

Business Development


Using a local intermediary to open doors will add a level of trust that otherwise may be difficult to achieve when a foreign company is not yet established in the market. New markets sometimes require new sales and marketing approaches to make sure that cultural norms and local business practices are followed. We have extensive experience in business development for our native Scandinavian markets.

We go through these steps to open doors for your company:

1Partner evaluation
Evaluations are made of the potential collaboration partners against the requirements of your company to assure a good match.
2Lead generation activities
We conduct lead generation activities through different channels for those potential partners who pass through the evaluation.
3Presentation of value proposition
We present the value proposition and the chosen marketing material for decision makers in order to create an interest for your products/services.
4Collection of feedback
We collect feedback from companies where the timing is bad, or there is no interest in the products/services on offer. This feedback can then be valuable for future discussions with companies in the region.
5Booking of meetings
Finally we create an agenda with a number of meetings with potential partners. We advice face-to-face meetings in Scandinavia to establish the relationships but the introductory meetings can also be held virtually if preferred.
6Sales-as-a-service
We can also create and maintain a sales pipeline of potential customers for our clients on short-term or long-term basis. Prospects are moved down through the sales funnel until they are ready to discuss the details of a first purchase from your company.

Experience gained from previous market entries is valuable but foreign companies should consider that cultural differences
can sometimes be an obstacle to build the trust that is necessary to initiate a partnership.
Contact us now



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